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What I help with

At its core, every business problem involves someone’s behaviour.

 

I help organisations understand that behaviour and design strategies that work.

Here’s what that looks like:

  • Understand why people are (or aren’t) doing something

  • Identify behavioural barriers and drivers

  • Redefine challenges to uncover better solutions

  • Design strategies, products, or policies that fit real-world behaviour

  • Provide behavioural input on research, messaging, or implementation

  • Build internal capability through training and workshops

 

Example projects:

  • Making technology easier to trust and adopt

  • Improving engagement with products, services, or policies

  • Helping teams align around behavioural priorities

  • Designing behavioural strategies for organisational or social change

  • Delivering training on behavioural science, decision-making, or behavioural strategy

 

Not sure if this fits your challenge? That’s often where I can help most — let’s talk.

Training formats

​Sessions are designed to be practical, intellectually rigorous, and adapted to your context: 

  • Custom workshops for teams

  • Behavioural strategy training for leaders

  • Behavioural insights training for researchers or designers

  • Capability-building programmes across functions

Example topics:

  • Beyond nudges: designing behavioural strategies that hold up in complex systems

  • Behavioural blind spots in decision-making and strategy

  • Designing for trust: behavioural science meets AI and technology

  • Cultural context and behaviour: why one-size-fits-all strategies fail

Public speaking and keynotes

I regularly speak at events, conferences, and internal gatherings on topics at the intersection of:

  • Behavioural science

  • Decision-making

  • AI, systems, and technology

  • Cultural and cross-market behavioural dynamics

 

Speaking formats include:

  • Keynote talks

  • Panel discussions

  • Guest lectures

  • Internal thought-leadership sessions

 

If you’re looking for a speaker who can challenge assumptions, bring clarity to complexity, and offer fresh perspectives — let’s talk.

Contact

Want to have a quick chat to pick my brain or just get a feel for who I am? I'd love to hear from you!

Want to receive occasional emails from me? Monthly curation of my writing plus interesting links and papers. 

© 2025 by Prismatic Strategy. KvK NL005188903B14 | Amsterdam, The Netherlands | elina@prismaticstrategy.com

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