Strategic clarity starts with behavioural clarity — context, culture, incentives, friction and identity.
Organisational challenges that appear strategic or operational are ultimately about behaviour: decisions not taken, habits not broken, or systems misaligned with how people actually think and act.
I work with organisations to untangle what's really driving decisions, habits, and resistance, so they can solve the right problem, in the right way, for the context they're in.
15+ years of experience helping organisations untangle complex, human-centred challenges and translate insight into action.
I specialise in diagnosing behavioural barriers, reframing challenges, and designing strategies that work in complex environments. My work always focuses on clarity: helping clients see the hidden dynamics beneath sticky problems and turn that understanding into strategies that fit the real world.
Alongside this, I'm deeply interested in the role of AI, technology, and systems design in shaping behaviour and decision-making — and how we can use these tools thoughtfully in complex settings.
I help organisations understand behaviour and design strategies that work in the real world. Here's how that can take shape:
Not every project needs the same approach, but most draw on some combination of diagnosis, reframing, or design.
Understand what is really driving behaviour
I help you uncover the behavioural patterns, dynamics, and systemic factors at the heart of the challenge.
Redefine the challenge to unlock better solutions
Together, we reshape how the problem is defined — because how you frame it shapes what you solve.
Build strategies that work in the real world
I help you turn behavioural insight into focused, practical action that holds up in complex settings.
Not sure what you need? We can work it out together.
Ask me anythingI enjoy sharing my knowledge on behavioural science, AI and cultural psychology on my newsletters and podcasts.
Behavioural insight meets real-world complexity
Understanding AI through a behavioural lens.
Culture, context, and cognition in systems.
Coming soon
Some of my best projects started with a vague hunch or a challenge that didn't fit anywhere else. If you're not sure whether your project fits, that's often where I can help most — let's talk.
Want to have a quick chat to pick my brain, or just get a feel for who I am? I'd love to hear from you.
Email me directly — a couple of lines about the situation is plenty. No brief required.
Email elina@prismaticstrategy.comPrefer LinkedIn? Message me there.
